Oriol Salvador

The keys to a successful YouTube channel

Success on YouTube is not only defined by the production value of your videos. Data optimisation and analysis are important, too.

You can have a beautifully shot video that is informative, entertaining or educational but — unless you are considering the specific requirements of YouTube, making the most of all the available features and looking at the analytics regularly to get some data-based feedback on your channel performance — it will be really hard for you to become a successful youtuber and make your channel a sustainable long-term business, no matter what kind of content you are producing or who is your target audience.

Use the following best practices to manage and optimize your YouTube channel: learn how to make a video that works specifically for YouTube, optimize all the necessary metadata and use of all the metrics available on YouTube Analytics to improve your strategy. Continue reading “The keys to a successful YouTube channel”

5 mistakes to avoid as a YouTube Channel Manager

From forgetting about SEO to ignoring the data on YouTube Analytics, these are common mistakes to avoid, followed by best practices.

YouTube is king (or queen) of the Internet when it comes to watching videos online. The video hosting service, founded in 2005, grew to become the second largest search engine after Google, its parent company since 2006. Therefore, YouTube is the essential platform to promote your brand, products and services through video.

In just a single minute, 400 hours of video content are uploaded to YouTube, according to a keynote by YouTube CEO Susan Wojcicki at VidCon 2015. With so much competition, how can your content stand out?

Actually, nobody has the answer (sorry!). YouTube’s algorithm is a mystery, but tests have proven that overall watch time, video title, description and even the Likes/Dislikes ratio will affect the position of your videos on search results, related videos, recommendations… On top of that, the algorithm also considers each user’s watch history, preferences and more. Not easy, right?

My message here is that your video content itself is as important as optimizing it for YouTube through metadata, playlists and more.

If you are struggling with it, fear not! Get in touch and I can help.

Barring that, here are five common YouTube mistakes that you shouldn’t make as the person responsible for managing a YouTube channel.

Continue reading “5 mistakes to avoid as a YouTube Channel Manager”

Gord Downie y el oscuro pasado de Canadá

La música de The Tragically Hip y principalmente de su líder y letrista, Gord Downie, es clave para entender el rock alternativo de Canadá y, más importante todavía, ha ayudado a reconciliar a la sociedad canadiense con uno de los episodios más tristes de su historia reciente: el abuso sistemático a su población aborigen.

Arcade Fire fueron uno de los nombres más destacados en los pasados premios Juno 2018, que anualmente reconocen los mayores logros musicales en Canadá. La banda de Montreal se llevó el premio al Álbum del Año por su Everything Now y el International Achievement Award, que reconocía la carrera de la que, hoy en día, es una de las bandas canadienses más conocidas en el mundo. La gala también reconocía a Gord Downie, desconocido internacionalmente, como Artista del Año.

Continue reading “Gord Downie y el oscuro pasado de Canadá”

Women’s March in London: TIME’S UP!

The Women’s March was revamped this year under the motto that Oprah Winfrey and many more female celebrities in the Hollywood film & entertainment industry popularised recently to tackle the issue of sexual harassment and abuse in the workplace: TIME’S UP!