Journalist with over ten years of experience producing, managing and distributing digital content on online platforms and social media channels.
I’m drawn towards stories about arts, entertainment, politics, immigration, 2SLGBTQ+ rights, technology, social media and memes. Over the years, these interests turned into expertise on how to use digital tools to bring such topics to new audiences in innovative ways.
As a multi-skilled media professional, my work involves:
📝 Creating and repurposing content (text, image and video) for different platforms and channels
🔧 Working with different content management systems, analytics platforms and design tools
📱 Building, engaging and growing online communities on social media
📺 Turning YouTube channels into sustainable long-term projects with tailored content strategies
🎬 Participating in different stages of production for media products and events
🗓️ Leading projects and coordinate teams, dealing with stakeholders and ensuring deadlines are met
🦄 Working and exploring other areas such as SEO, paid media, growth-driven design or UX writing
Learn more about me:
From forgetting about SEO to ignoring the data on YouTube Analytics, these are common mistakes to avoid, followed by best practices.
Video content and social media influencers on YouTube can play a key role in the digital marketing strategy of your brand or business.
If your brand or business isn’t on YouTube, find out why you should invest on video and what types of content you can produce.
The secrets to create custom thumbnails that boost views and watch time while keeping a consistent visual identity for your channel.
Success on YouTube is not only defined by the production value of your videos. Data optimisation and analysis are important, too.
Tubecon, in Helsinki (Finland), is the biggest YouTube related event in Scandinavia. Read more about it and the success of YouTube in Finland in my article for the Foreign Correspondents’ Programme.
La música de The Tragically Hip y principalmente de su líder y letrista, Gord Downie, es clave para entender el rock alternativo de Canadá y, más importante todavía, ha ayudado a reconciliar a la sociedad canadiense con uno de los episodios más tristes de su historia reciente: el abuso sistemático a su población aborigen.
Entrevista al artista canadiense Andy Shauf el dia después de su concierto en el Primavera Sound 2016, en Barcelona.
El maneki-neko (招き猫), un petit gat d’origen japonès amb la pota alçada, ha guanyat popularitat en la cultura occidental durant els últims anys – tant te’l pots trobar a les prestatgeries d’un basar com protagonitzant els anuncis d’un refresc – però el seu veritable significat i origen és encara desconegut per a molts.
Fanfarlo busca el sentido a la humanidad.
The foundation of MTV as a “mood enhancer” and the replacement of music videos for reality TV-shows in the recent years.
A study on TV-show ‘Alguna Pregunta Mès?’ (APM?), Joana Brabo’s phonetic poem “Tu, tu, tothom” and the phenomenon as a viral meme.
The business model of VICE Media Inc., from its foundation in 1994 to its expansion, in late 2013, through partnerships with Viacom and more.
The Kamloops Film Society (KFS) originally started in 1972, when film fans gathered to watch and discuss classic and current cinema. First known as Cariboo College Film Club, they neramed as Kamloops Film Society in 1994, under the Societies Act, and focused on three significant types of cinema – independent, classic and foreign – shown…
Participatory feature story where I share how a group of international and exchange students at Thompson Rivers University learned the most Canadian thing you can learn: how to play hockey.
Review of the play Curse of the Starving Class, written by the American playwright and actor Sam Shepard in 1978 and performed by students of the Theatre program at Thompson Rivers University (TRU).
Movie review of the German sociopolitical thriller Die Welle (2008), shown at a movie night organised by TRU Intercultural Council to discuss acceptance in social groups, unity, conformity, bullying and the chances of a dictatorship in first world societies.
Profile of the independent filmmaker from Paris, the original creator of La Blogothèque’s Concert à Emporter (Take Away Shows).
¿Hay un desinterés por la música, el cine y la cultura? Se lo pregunté a Lyona, scannerFM, waaau.tv y 365díasdefestivales.