Spanish-Canadian journalist, news product thinker and digital media professional specialized in producing, managing, optimizing and distributing content on online platforms and social media.
I’m drawn towards stories about arts, entertainment, politics, climate, immigration, 2SLGBTQ+ rights, technology, social media and memes. In my work, these interests turned into expertise on how to use digital tools to bring such topics to new audiences in innovative ways.
I’m fluent in English, Spanish and Catalan, with intermediate proficiency in French.
As a multi-skilled media professional, my work involves:
🧭 Contributing to the strategy, development and launch of digital news products
📝 Creating and repurposing content (text, image and video) for different platforms and channels
🔧 Working with different content management systems, analytics platforms and design tools
📱 Building, engaging and growing online communities on social media
📺 Turning YouTube channels into sustainable long-term projects with tailored content strategies
🎬 Participating in different stages of production for media products and events
🗓️ Leading projects and coordinate teams, dealing with stakeholders and ensuring deadlines are met
🦄 Working and exploring other areas such as SEO, paid media, growth-driven design or UX writing
Learn more about me:
🤓 Bio
Continue reading:
I’m in a toxic relationship with my algorithm
Algorithms influence what we see, read, and watch online. Knowing how they work can help us use them more intentionally.
What happens to the videos we record?
The evolution of domestic video into short-form vertical content is reshaping how we document, tell, and remember stories.
AI changes referral traffic
Artificial intelligence alters content discoverability across platforms, redefining what distribution strategies should look for.
Videos that remain useful last longer
Strategies for videos that remain relevant, searchable, and impactful, driving audience engagement and sustained newsroom success.
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Oriol Salvador 