In the late 2000s and early 2010s, technologies to produce art digitally became increasingly affordable, while new platforms made it possible for creative work to be distributed and discovered online without relying on the traditional gatekeepers of the arts and entertainment industry.
It was the era of bedroom musicians getting discovered after posting songs on MySpace, independent filmmakers building audiences by publishing their work on YouTube and Vimeo, and photographers, illustrators and designers developing their craft while sharing it through Instagram.
Having more democratic access to creative tools did not replace creativity. It expanded who could participate in it. The barriers to creating became dramatically lower, but creating still required skill and knowledge. The tools still had to be mastered. Behind every artist were countless hours spent learning a craft before anyone was paying attention.
Fast forward to 2026, and anyone with a subscription to ChatGPT or another generative AI platform can generate something that resembles a song, an illustration, a screenplay or even a video in a few minutes.
Notice that I said generate, not create.
Continue reading “From MySpace to AI: Who gets to generate art?”