I have worked building, engaging and growing online communities for brands, media companies and other organizations. I’m always looking for the latest trends and trending topics to generate online conversations, stand out from the competition and connect with a desired audience on Facebook, Twitter, Instagram, etc. From setting up a strategy to copywriting, I have a holistic approach to social media that can boost a business or product. Additionally, specific for video-based projects, I can share and implement a series of best practices on how to share YouTube content on social media in order to increase your views, watch time and overall engagement.
I can …
👀 Audit and optimize social media account(s).
🗓️ Create a tailored content calendars.
✏️ Write engaging copy.
🚩 Generate relevant memes.
🗣️ Grow and build a community of followers.
📍 Cover LIVE events or actions.
📽️ Apply best practices to share video content.
📊 Analyze activity to define trends and best practices.
In these links, I gathered tweets that I made for The Coast, the FIN Atlantic International Film Festival in 2019, the indie music radio scannerFM, the travel website for students Erasmus en Flandes, the beer brand Estrella Damm or the travel website Culture Trip.
I have also produced live coverage for social media of newsworthy events, like the Women’s March or the protests in London for the Catalan referendum in 2017 and cultural events like the music festivals Primavera Sound or Sónar.
Mobile journalism social media coverage:
Women’s March in London: TIME’S UP!
The Women’s March was revamped this year under the motto that Oprah Winfrey and many more female celebrities in the Hollywood film & entertainment industry popularised recently to tackle the issue of sexual harassment and abuse in the workplace: TIME’S UP!
Spanish nationalists protest for “peace, unity and common sense”
A week after the Catalan Referendum on October 1st, Spanish nationalists in London were calling to ‘bring back the common sense’ (#RecuperemElSeny).
“STOP repression in Catalonia!”
On Tuesday, the 10 Downing Street (London) was the location for a protest against police repression and to defend people’s right to choose in Catalonia, after the attempt to celebrate a referendum last Sunday.
London protest in support of the Catalan Referendum
Catalan expats organised a demonstration in support of the independence of Catalonia and against the police brutality lived during the referendum for independence.
20 años de ‘Saber y Ganar’
El concurso de Televisión Española ‘Saber y Ganar’, presentado por Jordi Hurtado, es ya un programa histórico, con un público muy fiel desde su primera emisión, en febrero de 1997.
Pride in London: “Our struggle is (NOT) an advertising opportunity!”
In the Pride Parade in London, last Saturday, July 8th 2017, associations and advocacy groups for the LGBTQ+ community marched along the biggest corporations and any major brand in the UK.
Protest against Donald Trump and his executive order on immigration
On February 4th, 2017, London’s Downing Street, where the official residence and office for the British Prime Minister Theresa May is, was the location chosen by human rights and political activists to end a protest that started at U.S. Embassy in Grosvenor Square.
Año Nuevo Chino en Londres
El pasado domingo, 29 de enero de 2017, el barrio de Chinatown en Londres celebró el nuevo año según el calendario chino, el Año del Gallo. Me pasé por allí para compartir lo que sucedía desde la cuenta en Snapchat de Código Nuevo, y este es el resultado…
Women’s March on London
Women and allies around the world marched today Saturday, January 21st 2017, for gender equality and human rights, on the awakening of the first day for Donald Trump’s presidency of the United States.
Continue reading:
5 mistakes to avoid as a YouTube Channel Manager
From forgetting about SEO to ignoring the data on YouTube Analytics, these are common mistakes to avoid, followed by best practices.
Add YouTube to your digital marketing strategy
Video content and social media influencers on YouTube can play a key role in the digital marketing strategy of your brand or business.
YouTube for brands & businesses
If your brand or business isn’t on YouTube, find out why you should invest on video and what types of content you can produce.
Grow your audience on YouTube with optimised video playlists
Use YouTube playlists to keep the audience engaged with your videos and grow the total amount of views and watch time of your channel.
The keys to a successful YouTube channel
Success on YouTube is not only defined by the production value of your videos. Data optimisation and analysis are important, too.
How to create eye-catching YouTube thumbnails?
The secrets to create custom thumbnails that boost views and watch time while keeping a consistent visual identity for your channel.
TUBECON 2015: The idols of Finnish teenagers are now on YouTube
Tubecon, in Helsinki (Finland), is the biggest YouTube related event in Scandinavia. Read more about it and the success of YouTube in Finland in my article for the Foreign Correspondents’ Programme.
Maneki-Neko: els gats de la bona sort
El maneki-neko (招き猫), un petit gat d’origen japonès amb la pota alçada, ha guanyat popularitat en la cultura occidental durant els últims anys – tant te’l pots trobar a les prestatgeries d’un basar com protagonitzant els anuncis d’un refresc – però el seu veritable significat i origen és encara desconegut per a molts.
TRU Actors Workshop is ‘starving’
Review of the play Curse of the Starving Class, written by the American playwright and actor Sam Shepard in 1978 and performed by students of the Theatre program at Thompson Rivers University (TRU).
Shred Kelly folking on Heroes
Review of the live show that Shred Kelly brought to Kamloops on a cold Wednesday night to introduce their second album In The Hills.
The Little Big Challenge: TRU’s Inexpert International Hockey Team
Participatory feature story where I share how a group of international and exchange students at Thompson Rivers University learned the most Canadian thing you can learn: how to play hockey.
“El futuro más presente” de la música y la cultura en Internet
¿Hay un desinterés por la música, el cine y la cultura? Se lo pregunté a Lyona, scannerFM, waaau.tv y 365díasdefestivales.
Oriol Salvador 