I specialize in these key areas:
📝 Content Creation & Management
📱 Social Media & Community Management
📺 YouTube Management & Optimisation
🎬 Media & Events Production
🗓️ Project Management
And also:
📸 Photography
🎶 Music Curation
📢 Public Speaking
🦄 … and more! There are areas where I have basic experience, but I want to explore further in the future, including data analysis, SEO, paid media, growth-driven design or UX writing.
Continue reading:
YouTube for brands & businesses
If your brand or business isn’t on YouTube, find out why you should invest on video and what types of content you can produce.
5 mistakes to avoid as a YouTube Channel Manager
From forgetting about SEO to ignoring the data on YouTube Analytics, these are common mistakes to avoid, followed by best practices.
How to create eye-catching YouTube thumbnails?
The secrets to create custom thumbnails that boost views and watch time while keeping a consistent visual identity for your channel.
Add YouTube to your digital marketing strategy
Video content and social media influencers on YouTube can play a key role in the digital marketing strategy of your brand or business.
Grow your audience on YouTube with optimised video playlists
Use YouTube playlists to keep the audience engaged with your videos and grow the total amount of views and watch time of your channel.
The keys to a successful YouTube channel
Success on YouTube is not only defined by the production value of your videos. Data optimisation and analysis are important, too.
TUBECON 2015: The idols of Finnish teenagers are now on YouTube
Tubecon, in Helsinki (Finland), is the biggest YouTube related event in Scandinavia. Read more about it and the success of YouTube in Finland in my article for the Foreign Correspondents’ Programme.
Gord Downie y el oscuro pasado de Canadá
La música de The Tragically Hip y principalmente de su líder y letrista, Gord Downie, es clave para entender el rock alternativo de Canadá y, más importante todavía, ha ayudado a reconciliar a la sociedad canadiense con uno de los episodios más tristes de su historia reciente: el abuso sistemático a su población aborigen.
Andy Shauf, la magia del folk
Entrevista al artista canadiense Andy Shauf el dia después de su concierto en el Primavera Sound 2016, en Barcelona.
Nian, el monstre
Aquest conte explica perquè a la Xina donen la benvinguda a l’Any Nou Xinès amb petards, danses del lleó i el decorant-ho tot de vermell: volen espantar a Nian, el monstre.
Maneki-Neko: els gats de la bona sort
El maneki-neko (招き猫), un petit gat d’origen japonès amb la pota alçada, ha guanyat popularitat en la cultura occidental durant els últims anys – tant te’l pots trobar a les prestatgeries d’un basar com protagonitzant els anuncis d’un refresc – però el seu veritable significat i origen és encara desconegut per a molts.
I WANT MY MTV: Where did the “M” for “music” go?
The foundation of MTV as a “mood enhancer” and the replacement of music videos for reality TV-shows in the recent years.
Experimental Documentary: from the script to the video blog
Critical analysis over the processes of production and reception of experimental documentaries.
VICE: The Hipster Media Empire
The business model of VICE Media Inc., from its foundation in 1994 to its expansion, in late 2013, through partnerships with Viacom and more.
“Tu, tu, tothom!”
A study on TV-show ‘Alguna Pregunta Mès?’ (APM?), Joana Brabo’s phonetic poem “Tu, tu, tothom” and the phenomenon as a viral meme.
Aleida Guevara, hija del Che Guevara, en la defensa de Cuba
¿Qué hace Aleida Guevara, pediatra y líder de la revolución cubana además de la mayor de los cuatro hijos del ícono político Ernesto Che Guevara, en una pequeña ciudad de Canadá?
‘A Little History’ of the Kamloops Film Festival
The Kamloops Film Society (KFS) originally started in 1972, when film fans gathered to watch and discuss classic and current cinema. First known as Cariboo College Film Club, they neramed as Kamloops Film Society in 1994, under the Societies Act, and focused on three significant types of cinema – independent, classic and foreign – shown…
The Little Big Challenge: TRU’s Inexpert International Hockey Team
Participatory feature story where I share how a group of international and exchange students at Thompson Rivers University learned the most Canadian thing you can learn: how to play hockey.
TRU Actors Workshop is ‘starving’
Review of the play Curse of the Starving Class, written by the American playwright and actor Sam Shepard in 1978 and performed by students of the Theatre program at Thompson Rivers University (TRU).
“El futuro más presente” de la música y la cultura en Internet
¿Hay un desinterés por la música, el cine y la cultura? Se lo pregunté a Lyona, scannerFM, waaau.tv y 365díasdefestivales.
Oriol Salvador 