Pride in London: “Our struggle is (NOT) an advertising opportunity!”

In the Pride Parade in London, last Saturday, July 8th 2017, associations and advocacy groups for the LGBTQ+ community marched along the biggest corporations and any major brand in the UK.

Everyone was there: from YouTube, Facebook or Linkedin to HSBC Bank, PlayStation or InterMedia UK, an LGBT network group including members from Channel 4, ITV, BBC, Endemol Shine Group or MTV, just to name a few.

The queer community has come a long way to fight for their rights and is pleasant to see them embraced by the mainstream for one-day only, with people of all ages and walks of life celebrating all gender identities and sexual orientations, but only a few groups such as non-profit community group PRIDE PUNX reminded crowds the defiant attitude that Pride originated from, marching in solidarity with the LGBT+ communities across the world.

Other groups marching included NHS workers, the Metropolitan Police LGBT Network, The Council of Ex-Muslims of Britain (CEMB) or LDNgaymers, a non-profit LGBTQ+ group for the gaming community showing off amazing body painting work of superheroes like Cyclops, Nightcrawler, Colossus, Green Lantern or Deadpool.

The video collects different clips from the parade that started by Oxford Circus and finished by Whitehall (Westminster), starting with a video message from British Prime Minister, Theresa May, that was received with booing and middle fingers but works well as an introduction. For clarity: this video follows the parade in the opposite direction.

The video was filmed with a Huawei P9 smartphone and edited with FilmoraGo (Android). The background music is “Above the silence” by Damiano Baldoni available under Creative Commons license (CC-BY). Watch more mobile journalism by me here, follow me on Twitter and subscribe to my channel for more!

Author: Oriol Salvador

Journalist in the age of new media. Pop culture nerd and social media Jedi. Over ten years of experience producing, managing and distributing digital content on online platforms and social media channels.

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