Author: Oriol Salvador

Spanish-Canadian journalist, news product thinker and digital media professional specialized in producing, managing, optimizing and distributing content on online platforms and social media.

5 mistakes to avoid as a YouTube Channel Manager

From forgetting about SEO to ignoring the data on YouTube Analytics, these are common mistakes to avoid, followed by best practices.

YouTube is king (or queen) of the Internet when it comes to watching videos online. The video hosting service, founded in 2005, grew to become the second largest search engine after Google, its parent company since 2006. Therefore, YouTube is the essential platform to promote your brand, products and services through video.

In just a single minute, 400 hours of video content are uploaded to YouTube, according to a keynote by YouTube CEO Susan Wojcicki at VidCon 2015. With so much competition, how can your content stand out?

Actually, nobody has the answer (sorry!). YouTube’s algorithm is a mystery, but tests have proven that overall watch time, video title, description and even the Likes/Dislikes ratio will affect the position of your videos on search results, related videos, recommendations… On top of that, the algorithm also considers each user’s watch history, preferences and more. Not easy, right?

My message here is that your video content itself is as important as optimizing it for YouTube through metadata, playlists and more.

If you are struggling with it, fear not! Get in touch and I can help.

Barring that, here are five common YouTube mistakes that you shouldn’t make as the person responsible for managing a YouTube channel.

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Gord Downie y el oscuro pasado de Canadá

La música de The Tragically Hip y principalmente de su líder y letrista, Gord Downie, es clave para entender el rock alternativo de Canadá y, más importante todavía, ha ayudado a reconciliar a la sociedad canadiense con uno de los episodios más tristes de su historia reciente: el abuso sistemático a su población aborigen.

Arcade Fire fueron uno de los nombres más destacados en los pasados premios Juno 2018, que anualmente reconocen los mayores logros musicales en Canadá. La banda de Montreal se llevó el premio al Álbum del Año por su Everything Now y el International Achievement Award, que reconocía la carrera de la que, hoy en día, es una de las bandas canadienses más conocidas en el mundo. La gala también reconocía a Gord Downie, desconocido internacionalmente, como Artista del Año.

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Women’s March in London: TIME’S UP!

The Women’s March was revamped this year under the motto that Oprah Winfrey and many more female celebrities in the Hollywood film & entertainment industry popularised recently to tackle the issue of sexual harassment and abuse in the workplace: TIME’S UP!

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Spanish nationalists protest for “peace, unity and common sense”

A week after the Catalan Referendum on October 1st, Spanish nationalists in London were calling to ‘bring back the common sense’ (#RecuperemElSeny).

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“STOP repression in Catalonia!”

On Tuesday, the 10 Downing Street (London) was the location for a protest against police repression and to defend people’s right to choose in Catalonia, after the attempt to celebrate a referendum last Sunday.

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London protest in support of the Catalan Referendum

Catalan expats organised a demonstration in support of the independence of Catalonia and against the police brutality lived during the referendum for independence.

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Pride in London: “Our struggle is (NOT) an advertising opportunity!”

In the Pride Parade in London, last Saturday, July 8th 2017, associations and advocacy groups for the LGBTQ+ community marched along the biggest corporations and any major brand in the UK.


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Protest against Donald Trump and his executive order on immigration

On February 4th, 2017, London’s Downing Street, where the official residence and office for the British Prime Minister Theresa May is, was the location chosen by human rights and political activists to end a protest that started at U.S. Embassy in Grosvenor Square.

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