Tag: #EN

All the blog posts originally published in English.

5 mistakes to avoid as a YouTube Channel Manager

From forgetting about SEO to ignoring the data on YouTube Analytics, these are common mistakes to avoid, followed by best practices.

YouTube is king (or queen) of the Internet when it comes to watching videos online. The video hosting service, founded in 2005, grew to become the second largest search engine after Google, its parent company since 2006. Therefore, YouTube is the essential platform to promote your brand, products and services through video.

In just a single minute, 400 hours of video content are uploaded to YouTube, according to a keynote by YouTube CEO Susan Wojcicki at VidCon 2015. With so much competition, how can your content stand out?

Actually, nobody has the answer (sorry!). YouTube’s algorithm is a mystery, but tests have proven that overall watch time, video title, description and even the Likes/Dislikes ratio will affect the position of your videos on search results, related videos, recommendations… On top of that, the algorithm also considers each user’s watch history, preferences and more. Not easy, right?

My message here is that your video content itself is as important as optimizing it for YouTube through metadata, playlists and more.

If you are struggling with it, fear not! Get in touch and I can help.

Barring that, here are five common YouTube mistakes that you shouldn’t make as the person responsible for managing a YouTube channel.

Continue reading “5 mistakes to avoid as a YouTube Channel Manager”

Women’s March in London: TIME’S UP!

The Women’s March was revamped this year under the motto that Oprah Winfrey and many more female celebrities in the Hollywood film & entertainment industry popularised recently to tackle the issue of sexual harassment and abuse in the workplace: TIME’S UP!

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Spanish nationalists protest for “peace, unity and common sense”

A week after the Catalan Referendum on October 1st, Spanish nationalists in London were calling to ‘bring back the common sense’ (#RecuperemElSeny).

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“STOP repression in Catalonia!”

On Tuesday, the 10 Downing Street (London) was the location for a protest against police repression and to defend people’s right to choose in Catalonia, after the attempt to celebrate a referendum last Sunday.

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London protest in support of the Catalan Referendum

Catalan expats organised a demonstration in support of the independence of Catalonia and against the police brutality lived during the referendum for independence.

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Pride in London: “Our struggle is (NOT) an advertising opportunity!”

In the Pride Parade in London, last Saturday, July 8th 2017, associations and advocacy groups for the LGBTQ+ community marched along the biggest corporations and any major brand in the UK.


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Protest against Donald Trump and his executive order on immigration

On February 4th, 2017, London’s Downing Street, where the official residence and office for the British Prime Minister Theresa May is, was the location chosen by human rights and political activists to end a protest that started at U.S. Embassy in Grosvenor Square.

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TUBECON 2015: The idols of Finnish teenagers are now on YouTube

Tubecon, in Helsinki (Finland), is the biggest YouTube related event in Scandinavia. Read more about it and the success of YouTube in Finland in my article for the Foreign Correspondents’ Programme.

Kids don’t watch TV anymore; they watch YouTube instead. This statement is becoming common in many countries worldwide and Finland is not an exception: recent data show that 18% of Finns between 15 and 39 years of age watch YouTube every day.

The (Finnish) national YouTube community is in a continuous growth: 357 YouTube channels have more than 10,000 subscribers and 45 channels have got over 100,000 subscribers. Most of these channels are Finnish-speaking. Victor Potrel from YouTube HQ in London said that such a large community for a language of 5.5 million speakers is a unique phenomenon for the online video platform.

These channels represent a wide offer of diverse content. Video creators are developing a strong engagement with their audiences both through their videos and through social media profiles. “Is like meeting a friend”, Potrel said.

This strong engagement is what made Tubecon a reality: in 2013, some of the most successful Finnish YouTube creators were setting regular meet-ups with their fans, but when attendance to these informal gatherings was reaching 2,000 people, they realized that there is a need for a more structured event allowing a larger capacity. Tubecon was on the making.

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I WANT MY MTV: Where did the “M” for “music” go?

The foundation of MTV as a “mood enhancer” and the replacement of music videos for reality TV-shows in the recent years.

In contemporary societies, the media is not only considered an entertainment or a source of information, it is part of human life and how humans socialize.

The media that people consume says a lot of who they are. For instance, political views are fairly reflected on the political views of the media outlets consumed. Media also influence interactions of humans on their daily activities. Think, for example, on how much of the topics on your daily conversations with friends or acquaintances are related to media or on how media influences current debates on social and political issues. As much as media seems inseparable from people’s life, it’s closely related to contemporary history, which is fairly reflected in the media.

Mass media and mass popular culture is assumed to be commercially motivated and is difficult to determine whether it reflects audience interest or intentionally shapes and manipulates them, according to the interest of those who produce it.

Celebrities are the myths of this time and many memories people has come from a song, a movie or even a TV channel.

Traditionally, aspects such as religion, family or work defined people’s identities, but this has gone in favor of different aspects such as leisure activities, consumer lifestyles and, specially, mass media. The media is partly responsible, furthermore, on how leisure or consumer lifestyles are defined. It is a big part of people’s identity, with several commonalities produced from shared experiences through mass media. It also defines collective imagery and memories: celebrities from the media are the myths of this time and many memories people has come from a song, a movie or even a TV channel, all different kinds of media. Continue reading “I WANT MY MTV: Where did the “M” for “music” go?”