📱 Social media & community management

For years I have worked on building, engaging and growing online communities for brands, media companies and other organizations. I’m always looking for the latest trends and trending topics to generate online conversations, stand out from the competition and connect with a desired audience on Facebook, Instagram, LinkedIn, TikTok, and other platforms. From setting up a strategy to copywriting, I have a holistic approach to social media that can boost a business or product. Specifically for video-based projects, I can share and implement a series of best practices on how to share YouTube content on social media in order to increase views, watch time and overall engagement.

I can …
👀 Audit and optimize social media account(s).
🗓️ Create a tailored content calendars.
✏️ Write engaging copy.
🚩 Generate relevant memes.
🗣️ Grow and build a community of followers.
📍 Cover LIVE events or actions.
📽️ Apply best practices for sharing video content.
📊 Analyze activity to define trends and best practices.

Here are links to tweets I created for The Coast, the FIN Atlantic International Film Festival in 2019, the indie music radio scannerFM, the travel website for students Erasmus en Flandes, the beer brand Estrella Damm or the travel website Culture Trip.

More recently, I managed social media for the 2024 East Coast Music Awards: Festival and Conference.

I have also produced live coverage for social media of newsworthy events, such as the Women’s March or the protests in London for the Catalan referendum in 2017, and cultural events like the music festivals Primavera Sound or Sónar.

Mobile journalism social media coverage:

Women’s March in London: TIME’S UP!

The Women’s March was revamped this year under the motto that Oprah Winfrey and many more female celebrities in the Hollywood film & entertainment industry popularised recently to tackle the issue of sexual harassment and abuse in the workplace: TIME’S UP!

Spanish nationalists protest for “peace, unity and common sense”

A week after the Catalan Referendum on October 1st, Spanish nationalists in London were calling to ‘bring back the common sense’ (#RecuperemElSeny).

“STOP repression in Catalonia!”

On Tuesday, the 10 Downing Street (London) was the location for a protest against police repression and to defend people’s right to choose in Catalonia, after the attempt to celebrate a referendum last Sunday.

London protest in support of the Catalan Referendum

Catalan expats organised a demonstration in support of the independence of Catalonia and against the police brutality lived during the referendum for independence.

20 años de ‘Saber y Ganar’

El concurso de Televisión Española ‘Saber y Ganar’, presentado por Jordi Hurtado, es ya un programa histórico, con un público muy fiel desde su primera emisión, en febrero de 1997.

Pride in London: “Our struggle is (NOT) an advertising opportunity!”

In the Pride Parade in London, last Saturday, July 8th 2017, associations and advocacy groups for the LGBTQ+ community marched along the biggest corporations and any major brand in the UK.

Protest against Donald Trump and his executive order on immigration

On February 4th, 2017, London’s Downing Street, where the official residence and office for the British Prime Minister Theresa May is, was the location chosen by human rights and political activists to end a protest that started at U.S. Embassy in Grosvenor Square.

Año Nuevo Chino en Londres

El pasado domingo, 29 de enero de 2017, el barrio de Chinatown en Londres celebró el nuevo año según el calendario chino, el Año del Gallo. Me pasé por allí para compartir lo que sucedía desde la cuenta en Snapchat de Código Nuevo, y este es el resultado…

Women’s March on London

Women and allies around the world marched today Saturday, January 21st 2017, for gender equality and human rights, on the awakening of the first day for Donald Trump’s presidency of the United States.