What in this paper will be considered a meme, it was not originally considered a meme in the media and social context from where it was developed, in Catalonia (Spain). However, the Catalan phonetic poem Tu, tu, tothom and its landing into mass media and popular culture through television, Internet and social media, meets the characteristics Richard Dawkins described for memes in 1976 book “The Selfish Gene”.
This meme belongs to a different media and social context, which the reader may not be familiar with, so, before start describing it, I should briefly introduce its main actors Continue reading ““Tu, tu, tothom!””
Oriol Salvador 