Many times, on my varied working experience, I have been designated to lead specific projects: preparing proposals, reaching out to potential clients or liaising with the existing ones, dealing with stakeholders, both internal and external, and coordinating teams, ensuring that deadlines were met.
For an early example, my work as a blogger for Erasmus en Flandes was a one-man job: I was coming up with new content ideas, researching, scheduling and conducting interviews when needed, writing, filming and taking photographs, publishing and sharing all the content on the blog, YouTube channel, Flickr, Twitter and Facebook, and reporting back to the Project Coordinator, monthly.
Later on, while working at MAGNETIC, I was designated as the Project Manager for some of the channels I was managing, like London’s music store Rough Trade or the artist Lyona making sure the YouTube channels were running smoothly and new content was produced upon deadlines.
My current position at CTV News as Digital Product Manager involves many project management skills and tools, working closely with other product managers, content, teams, developers, product owners, designers, customer care, and U/X experts and other business stakeholders to drive content and video consumption, increase ad inventory, focus on the customer experience and feedback, data analysis, and grow the digital news audience.
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5 mistakes to avoid as a YouTube Channel Manager
From forgetting about SEO to ignoring the data on YouTube Analytics, these are common mistakes to avoid, followed by best practices.
YouTube for brands & businesses
If your brand or business isn’t on YouTube, find out why you should invest on video and what types of content you can produce.
Add YouTube to your digital marketing strategy
Video content and social media influencers on YouTube can play a key role in the digital marketing strategy of your brand or business.
Grow your audience on YouTube with optimised video playlists
Use YouTube playlists to keep the audience engaged with your videos and grow the total amount of views and watch time of your channel.
The keys to a successful YouTube channel
Success on YouTube is not only defined by the production value of your videos. Data optimisation and analysis are important, too.
How to create eye-catching YouTube thumbnails?
The secrets to create custom thumbnails that boost views and watch time while keeping a consistent visual identity for your channel.
TUBECON 2015: The idols of Finnish teenagers are now on YouTube
Tubecon, in Helsinki (Finland), is the biggest YouTube related event in Scandinavia. Read more about it and the success of YouTube in Finland in my article for the Foreign Correspondents’ Programme.
Gord Downie y el oscuro pasado de Canadá
La música de The Tragically Hip y principalmente de su líder y letrista, Gord Downie, es clave para entender el rock alternativo de Canadá y, más importante todavía, ha ayudado a reconciliar a la sociedad canadiense con uno de los episodios más tristes de su historia reciente: el abuso sistemático a su población aborigen.
Andy Shauf, la magia del folk
Entrevista al artista canadiense Andy Shauf el dia después de su concierto en el Primavera Sound 2016, en Barcelona.
Nian, el monstre
Aquest conte explica perquè a la Xina donen la benvinguda a l’Any Nou Xinès amb petards, danses del lleó i el decorant-ho tot de vermell: volen espantar a Nian, el monstre.
Maneki-Neko: els gats de la bona sort
El maneki-neko (招き猫), un petit gat d’origen japonès amb la pota alçada, ha guanyat popularitat en la cultura occidental durant els últims anys – tant te’l pots trobar a les prestatgeries d’un basar com protagonitzant els anuncis d’un refresc – però el seu veritable significat i origen és encara desconegut per a molts.
Una ruta por la historia de Nuremberg
Guía en el blog de la compañía aérea Vueling, para visitar el casco antiguo de la ciudad alemana y descubrir su interés histórico.
La cerveza ahumada en Bamberg
Guía publicada en el blog de la compañía aérea Vueling para visitar la ciudad alemana de Bamberg y disfrutar su famosa cerveza ahumada (Rauchbier) en una de sus nueve cervecerías tradicionales.
TRU Actors Workshop is ‘starving’
Review of the play Curse of the Starving Class, written by the American playwright and actor Sam Shepard in 1978 and performed by students of the Theatre program at Thompson Rivers University (TRU).
The Little Big Challenge: TRU’s Inexpert International Hockey Team
Participatory feature story where I share how a group of international and exchange students at Thompson Rivers University learned the most Canadian thing you can learn: how to play hockey.
Locarno brings Latin sound to TRU
Review of the Live at TRU! show that the Latin music band Locarno brought from Vancouver to Thompson Rivers University (TRU).
I WANT MY MTV: Where did the “M” for “music” go?
The foundation of MTV as a “mood enhancer” and the replacement of music videos for reality TV-shows in the recent years.
“Tu, tu, tothom!”
A study on TV-show ‘Alguna Pregunta Mès?’ (APM?), Joana Brabo’s phonetic poem “Tu, tu, tothom” and the phenomenon as a viral meme.
Experimental Documentary: from the script to the video blog
Critical analysis over the processes of production and reception of experimental documentaries.
VICE: The Hipster Media Empire
The business model of VICE Media Inc., from its foundation in 1994 to its expansion, in late 2013, through partnerships with Viacom and more.
“El futuro más presente” de la música y la cultura en Internet
¿Hay un desinterés por la música, el cine y la cultura? Se lo pregunté a Lyona, scannerFM, waaau.tv y 365díasdefestivales.