🧭 Product management

A product is a service or good that creates an exchange of value. Product managers contribute to the strategy, development and launch of a product.

From April 2022 to June 2023, I managed digital product strategies for journalism and news as Digital Product Manager at CTV News (Bell Media).

From September to December 2024, I refined my product strategy, technical skills, and change management expertise as one of 30 professionals around the world selected for the second cohort of the News Product Management Certification virtual program.

At Bell Media, I contributed to the operations, performance, vision and development of digital news products for CTV News and other brands that are under the News portfolio: CP24, BNN Bloomberg and Noovo Info. I worked closely with cross-functional teams and business stakeholders to drive content and video consumption, increase ad inventory, focus on the customer experience & feedback, data analysis, and grow the digital news audience.

What does that look like? My day-to-day work as a Digital Product Manager involved building responsive experiences on the website, staying informed about the latest trends in digital news to stay competitive, monitoring reviews on our news apps to collect users’ feedback, responding to operations requests or preparing different reports.

The role of a digital product manager requires:
⏱️ The ability to prioritize initiatives, according to the time and resources available
🗓️ Strategic planning or the ability to see the bigger picture and set up goals with plans to achieve them
📊 An analytical eye and research skills to find data and turn it into insights that help improve a product
👤 Notions of user-centered design to help build successful digital products
🧩 Understanding of the agile design methodology to deliver working products, continuously updating

Applied to news, product management looks at the overall experience users have when consuming journalism. Think of it as a bridge role that connects audience, business and technology, with users in the centre.

If you want to learn more about product management, I recommend checking out Product Plan and the Product Kit by the News Product Alliance. I discovered the News Product Alliance when I began my first product role in 2022. The Slack community is a fantastic place to connect with other product thinkers and exchange ideas. Outlining the responsibilities of a product manager on this page was inspired by my participation in their mentorship program. Thanks to my mentor Mariah Craddick for her support!