I WANT MY MTV: Where did the “M” for “music” go?

The foundation of MTV as a “mood enhancer” and the replacement of music videos for reality TV-shows in the recent years.

In contemporary societies, the media is not only considered an entertainment or a source of information, it is part of human life and how humans socialize.

The media that people consume says a lot of who they are. For instance, political views are fairly reflected on the political views of the media outlets consumed. Media also influence interactions of humans on their daily activities. Think, for example, on how much of the topics on your daily conversations with friends or acquaintances are related to media or on how media influences current debates on social and political issues. As much as media seems inseparable from people’s life, it’s closely related to contemporary history, which is fairly reflected in the media.

Mass media and mass popular culture is assumed to be commercially motivated and is difficult to determine whether it reflects audience interest or intentionally shapes and manipulates them, according to the interest of those who produce it.

Celebrities are the myths of this time and many memories people has come from a song, a movie or even a TV channel.

Traditionally, aspects such as religion, family or work defined people’s identities, but this has gone in favor of different aspects such as leisure activities, consumer lifestyles and, specially, mass media. The media is partly responsible, furthermore, on how leisure or consumer lifestyles are defined. It is a big part of people’s identity, with several commonalities produced from shared experiences through mass media. It also defines collective imagery and memories: celebrities from the media are the myths of this time and many memories people has come from a song, a movie or even a TV channel, all different kinds of media. Continue reading “I WANT MY MTV: Where did the “M” for “music” go?”

VICE: The Hipster Media Empire

The business model of VICE Media Inc., from its foundation in 1994 to its expansion, in late 2013, through partnerships with Viacom and more.

Looking for a definition to hipsters, this is roughly what you’ll get: “Hipsters are hard to define”. Urban Dictionary gives, nonetheless, a fairly precise definition:

“Hipsters are a subculture of men and women typically in their 20’s and 30’s that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter.”

Further, the definition includes: “Hipsters reject the culturally ignorant attitudes of mainstream consumers”. Mainstream media products are usually rejected by this sub-culture, too, and hipsters were seeking for media products that appeal to their interests. That is how hipsters found VICE and VICE editors found a fleet of needy consumers worldwide.

VICE's timeline
What is VICE? Screenshot from the SlideShare presentation (full presentation bellow).

In 2008, The Observer interviewed Shane Smith, VICE‘s co-founder, about the story of the magazine: “We wanted to be the first international voice for the universality of youth sub-culture,” Smith said. Continue reading “VICE: The Hipster Media Empire”