TUBECON 2015: The idols of Finnish teenagers are now on YouTube

Tubecon, in Helsinki (Finland), is the biggest YouTube related event in Scandinavia. Read more about it and the success of YouTube in Finland in my article for the Foreign Correspondents’ Programme.

Kids don’t watch TV anymore; they watch YouTube instead. This statement is becoming common in many countries worldwide and Finland is not an exception: recent data show that 18% of Finns between 15 and 39 years of age watch YouTube every day.

The (Finnish) national YouTube community is in a continuous growth: 357 YouTube channels have more than 10,000 subscribers and 45 channels have got over 100,000 subscribers. Most of these channels are Finnish-speaking. Victor Potrel from YouTube HQ in London said that such a large community for a language of 5.5 million speakers is a unique phenomenon for the online video platform.

These channels represent a wide offer of diverse content. Video creators are developing a strong engagement with their audiences both through their videos and through social media profiles. “Is like meeting a friend”, Potrel said.

This strong engagement is what made Tubecon a reality: in 2013, some of the most successful Finnish YouTube creators were setting regular meet-ups with their fans, but when attendance to these informal gatherings was reaching 2,000 people, they realized that there is a need for a more structured event allowing a larger capacity. Tubecon was on the making.

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